Tales of the Cocktail 2012 August 07 2012, 0 Comments

After embarking on a 5 day journey to the beautiful city of NOLA, we have a new found respect for bartenders and the enjoyment of cocktails. This city is magical and exudes the vibe of good times.
We showed up to the Big Easy on 8/26 and as I was walking into my hotel room, I said hello to the two girls that were standing in front of the room next to mine. About 20 seconds later I heard a knock on my door, "Hey neighbor!" it was the girls with an offering of two bottles of imported wine and a wine corker, they handed it to me and said "Here keep this, welcome!" This surely set the pace for the rest of the trip. The handouts of booze, on the street seemingly to anyone that wanted them were surreal. We were handed rum and other concoctions by brand ambassadors looking to get the word out about their particular products. As the days wore on, we learned about the format, the tasting rooms, the complimentary events, and the seminars. Our goal was simple, show a Bartendro video to as many people and see their reactions. From what we gathered, the mix of people felt like 50% bartenders, 25% brand ambassadors, distributors and other industry people, and 25% cocktail enthusiasts. Not quite what we were expecting, but it made sense after we learned that you could have bottomless cocktails for 5 days for a $45 seminar fee. We met a lot of interesting people, many of which were very opposed to the idea of Bartendro. We explained that our creation was a tool for the bartenders to help hone their craft, not to act as competition, but their answers were consistent. "That's cool, but not in my bar." Other business types were more interested, which gave us hope. We attended the "Ins and outs of cocktails on tap" seminar. It was interesting to see how much controversy circled around using 100 year old beer kegging technology. People struggled with the issues of customer perception, keg shaking, line lengths and sanitation among others. It was eye opening. It was not the level of tech we were expecting from a cocktails on tap seminars, and astonishingly people were still very weary of such a minorly new concept. Overall, New Orleans captivated us. The food was amazing everywhere, the people super friendly, and the cocktails second to none, even (especially) the free ones. Hopefully we will be back with more involvement, maybe as presenters, or even as sponsors. Thanks to the people that put this event on and the excitement about awesome cocktails in a warm and full of character city. Cheers!